This document supports an 11″×14″ poster showing how raw data becomes wisdom — and especially where signal is separated from noise.
/‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾\
/ Wisdom = judgment \
/ applied to patterns \
/_____________▲______________\
/ \
/ Knowledge = insight + \
/ (cause/effect patterns) \
/_________________▲__________________\
/ \
/ Information = structured and \
/ contextualized data \
/_____________________▲______________________\
/ \
/ Data (raw facts & measurements) \
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾▲‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
This classic form has been widely used to model how raw observations — facts, logs, readings — are successively enriched with meaning and purpose all the way to wisdom. :contentReference[oaicite:1]{index=1}
Between Data → Information the following transformations happen:
This zone is where signal rises out of noise — the rest of the pyramid depends on it. :contentReference[oaicite:2]{index=2}
At each boundary between levels there are key activities that shape meaning:
These transitions show that DIKW is less “siloed stages” and more a workflow of transformation — which makes the funnel view useful. :contentReference[oaicite:3]{index=3}
|---------------------- Data (lots of noise) ----------------------|
|------------------ Information ------------------|
|--------------- Knowledge -------|
|-------- Wisdom --------|
As data moves right, noise is shed, meaning is concentrated, and actionable focus emerges — because the higher levels require less volume but more clarity than the levels below them.
The pyramid is conceptually useful but not strictly linear: many processes in analytics and decision science iterate back and forth between levels. The poster can help teams think about workflow and transformations, not just boxes in a graphic. :contentReference[oaicite:5]{index=5}